MONCLER Spring 17 Campain shot by Annie Leibovitz.
Annie is working the 5. season with Moncler, realising an fantastic soft but impacting artwork.
Liu Bolin, born in Shandong in 1973 and based in Beijing, is known within the Art world as the “Invisible
Man” - a Chinese artist who shot to fame with a series of self-portraits focused on fusion and the dissolving
of the body into a surrounding area, whilst also managing to identify itself within the environment
containing it. Moncler’s Doudoune Legère snowsuit was created in celebration of the artist and can be
viewed in each shot within the new Spring/Summer 2017 campaign- each snowsuit decorated by Liu Bolin
to achieve an illusory effect in perfect continuity with the forest scene, or the inside of the bookshop, which
set the respective backdrops for the shots.